Idea

buddiband: A comfortable, discreet and waterproof wristband personal alarm that can send alerts from anywhere to buddi’s support services, enabling people with dementia to get out and about with confidence. buddi.co.uk

About1 of 5

Team

buddi is an existing mobile personal alarm system with an in-house team handling product and web development, electronics and marketing. For buddiband, the company teamed up with Sebastian Conran Associates (SCA) to refine aesthetics and user focus.

Sara Murray

Sara Murray, project lead and Founder and CEO of buddi Ltd., is an experienced entrepreneur whose many achievements include founding confused.com and Ninah Consulting, which advises clients including Diageo and Coca-Cola. She was also non-executive director of Schering Health Care.

Chris Starey

Chris Starey is buddi Ltd.’s Design Engineer and an experienced product developer who has worked with The Science Museum, McDonalds, Barnardo’s, Save the Children, Nikon and the NHS. As a student, he won the University of Wolverhampton’s Bizcom prize for innovation with products for the elderly and home automation.

Sebastian Conran

Sebastian Conran, head of SCA, is a world-renowned product designer, a trustee of the Design Museum and a former Trustee of the Design Council.

Future

buddi believe their new device represents the future of home care for the elderly. The company is now embarking on a programme of engineering and testing to fine-tune the product for launch.

Find out more at www.buddi.co.uk

Buddi Future